Immedium is the new platform for web advertising that is reinventing the genre. Suddenly, you can connect with your online audience in ways you've never imagined possible. Create rich, animated display advertising with dynamic content that reflects the opportunity of the moment. Update it during your campaign, as often as you want. Or link it to your business systems and achieve effortless real-time marketing. that's Immedium.

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www.Immedium.net

Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the ability to edit and update the content of banner ads on the fly, without the need for technical skills. The technology paves the way for a host of new advertising applications that exploit the powerful animation and multimedia capabilities of authoring tools such as Adobe® Flash® with dynamic content that reflects the marketing opportunities of the moment.

Immedium supports both manual updating of banner ad content using nothing more than a standard browser, and automated updating whereby ads are linked to an online database or RSS feed. Distributing a banner ad with content driven by your database is the ultimate marketing tool. It’s maintenance-free, it’s always up to date, and it can run indefinitely, promoting any profile of your inventory.

Examples of applications for Immedium include the promotion of last-minute flight bookings, hotel rooms, and other perishable products, advertisement of job vacancies, properties for sale, financial rates & offers, event countdowns, concert booking availability, online betting, and sports results. The platform includes metrics for measurement of ad & campaign performance, and being UnicodeTM compliant, supports ads in any language.

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