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Immedium - Dynamic Advertising

 

Overview

Before Immedium, online advertisers could choose between using simple textual ads with standardized layouts and colors, or banner ads that enabled creativity and differentiation, but were expensive or impractical to update. Now, that’s history. With Immedium, anyone can update rich, multimedia advertising content in seconds without special technical skills, and immediately republish to the world wide web. For even greater efficiency, Immedium can link your ad to the company's system or online database to achieve automated updating of content. For example, an ad for a real estate agency can feature new properties as they are added to its database, without any additional development. Real-time advertising carries relevance and currency that stands out from the crowd. It becomes specific, accurate, and meaningful instead of generic and lacking in urgency. Immedium encourages advertisers to think creatively and devise innovative campaigns that fully exploit the dynamic nature of markets and business opportunities.



Features

An Immedium account gives you access to your own private online database, with tools that make it easy for you to:

    • Create and manage web advertising campaigns.
    • Create and manage media plans for online publication.
    • Upload rich banner ads and associated multimedia content.
    • Edit variable content of advertising messages.
    • Preview and approve edited ads prior to publication.
    • Publish/republish revised content to any number of online media, simultaneously.
    • Rotate any number of ads within a media channel.
    • Review usage metrics and costs by campaign, or by media.
    • Monitor activity on any of your ads in real-time (coming soon).
    • Manage your Immedium account, with multiple users & privileges.


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